Disruption: What’s in a name?

One prominent theme in the field of organizational future orientation is the concept of disruptions. Generally understood as discontinuities in the external environment that shake up the marketplace and put incumbents at unease, the term particularly rose to prominence in the … Continued

Are firms really so bad at interpreting trends?

In a recent article Elie Ofek and Luc Wathieu argue that companies struggle not with identifying emerging trends but to interpret them correctly. This confirms our own findings that showed that firms where generally hard to surprise about a trend … Continued