Organizational Future Orientation » Innovation process http://futureorientation.net Insights from leading researchers Sun, 22 Jan 2012 19:56:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Corporate Foresight for enhancing your innovation capacity! http://futureorientation.net/2010/07/30/corporate-foresight-for-enhancing-your-innovation-capacity/ http://futureorientation.net/2010/07/30/corporate-foresight-for-enhancing-your-innovation-capacity/#comments Thu, 29 Jul 2010 22:00:30 +0000 RenĂ© Rohrbeck http://blog.eurocf.org/?p=103 Continue reading →]]> In a recent article we aimed to establish to what extent corporate foresight supports the innovation effort of a company. We build on our sample of 20 case studies to identify three roles that can be played by corporate foresight. In the figure below we show where along the innovation process a contribution from corporate foresight is possible.

The three roles can enhance the innovation capacity of a firm in different ways:

  • In the strategist role, corporate foresight directs innovation activities by creating a vision, providing strategic guidance, consolidating opinions, assessing and repositioning innovation portfolios, and identifying the new business models of competitors.
  • In the initiator role, corporate foresight triggers innovation initiatives by identifying new customer needs, technologies, and product concepts of competitors.
  • In the opponent role, corporate foresight challenges the innovators to create better and more successful innovations by challenging basic assumptions, challenging the state-of-the-art of current R & D projects, and scanning for disruptions that could endanger current and future innovations.

To access the article you have two options: free pre-print and final article from science direct

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