Strategic Foresight in Biotech Companies

In a recent article Dana Mietzner reports on practices of strategic foresight in firms in the biotechnology industry. She proposes a classification of strategic foresight approaches into five groups: Science-driven: building on links to universities and scientific research organizations Network-oriented: … Continued

Studying foresight, but where?

I just came across a nice overview of master-level courses that either focus entirely on foresight or dedicate a large part of their curriculum to foresight or futures studies. From my knowledge it is a comprehensive list and provides a … Continued

Adapting foresight practices to firm’s needs

In a recent article Patrick van der Duin and Erik den Hartigh present a convincing argument for the need to adapt corporate foresight practices to the firm that applies them. More specifically they look at how corporate foresight is integrated … Continued

Are firms really so bad at interpreting trends?

In a recent article Elie Ofek and Luc Wathieu argue that companies struggle not with identifying emerging trends but to interpret them correctly. This confirms our own findings that showed that firms where generally hard to surprise about a trend … Continued

How far are we looking ahead?

Frequently we get the question, how far an organization should be looking ahead to be future oriented and build a resilience against discontinuous change. In our benchmarking study we found that most companies look into the short and medium term … Continued