Case studies - Future Orientation

So far we have conducted 20 case studies in 7 countries. If you are interested to become a case study partner don’t hesitate to contact us. All case study partners get a free benchmarking report and are invited to participate in our conference.
The major first result from our first round of case studies is our “Maturity Model for the Future Orientation of a Firm” which has been published in a conference article and in more details in our recent book.

Our benchmarking companies are:

Alcatel-Lucent (ICT Manufacturer)
British Telecom (Telecommunication Operator)
Bosch Siemens Hausgeräte (Electronics)
Continental (Automobile Supplyer)
Deutsche Bank Research (Financial Services)
Deutsche Telekom (Telecommunication Operator)
Endesa (Energy Utility)
Energias de Portugal (Energy Utility)
General Electric (Energy Manufacturer)
Hugo Boss (Fashion)
Iberdrola (Energy)
Infineon (ICT)
MAN Turbo (Energy Manufacturer)
OSRAM (Electronics)
Philips (Electronics)
Telefonica (Telecommunication Operator)
Telekom Austria (Telecommunication Operator)
ThyssenKrupp Automotive (Automobile Supplyer)
Vattenfall Europe (Energy Utility)
Volkswagen (Automobile OEM)

Recent publications

Spaniol, M, C. Bidmon, A. Holm and R. Rohrbeck 2019 Five Strategic Foresight Tools to Enhance Business Model Innovation Teaching. Journal of Business Models, 7, 1-12.

Schwarz, Jan Oliver, Ram, Camelia and R. Rohrbeck 2018 Combining scenario planning and business wargaming to better anticipate future competitive dynamics. Futures, 105, 133-142 press.

Jissink, Tymen, Schweitzer, Fiona and René Rohrbeck 2018 Forward-looking search during innovation projects: Under which conditions it impacts innovativeness. Technovation, 84, 71-85.

Rohrbeck, René et al. 2018 Corporate Foresight Benchmarking Report 2018: How leading firms build a superior position in markets of the future. Strategic Foresight Research Network, Aarhus BSS.

Rohrbeck, René & Menes E. Kum 2018 Corporate foresight and its impact on firm performance: A longitudinal analysis. Technological Forecasting and Social Change, 129, 105-116.

Højland, J. & R. Rohrbeck 2018 The role of corporate foresight in exploring new markets: evidence from 3 case studies in the BOP markets. Technology Analysis & Strategic Management, 30(06), 734-746.

Kaulio, M., K. Thorén & R. Rohrbeck 2017 Double ambidexterity: How a Telco incumbent used business-model and technology innovations to successfully respond to three major disruption. Creativity and Innovation Management, 26(4), 339-352.

Moqaddamerad, S., P. Ahokangas, M. Matinmikko, & R. Rohrbeck 2017 Using Scenario-based Business Modelling to Explore the 5G Telecommunication Market. Journal of Futures Studies, 22(1), 1-18.

Lehr, T., U. Lorenz, M. Willert, & R. Rohrbeck 2017 Scenario-based strategising: Advancing the applicability in strategists’ teams. Technological Forecasting and Social Change, 124, pp. 214-224.

Rohrbeck, R., C. Battistella and Eelko K.R.E. Huizingh 2015 Corporate Foresight: An Emerging Field with a Rich Tradition. Technological Forecasting and Social Change, 101, pp. 1-9.

Rohrbeck, R., N. Thom and H.M. Arnold 2013 IT Tools for Foresight: The Integrated Insight and Response System of Deutsche Telekom Innovation Laboratories. Technological Forecasting and Social Change, 97(8), pp. 115-126.

Rohrbeck, R. and J. O. Schwarz 2013 The Value Contribution of Strategic Foresight: Insights from an Empirical Study on Large European Companies. Technological Forecasting and Social Change, 80(8), pp. 1593-1606.

Rohrbeck, R., L. Konnertz and S. Knab 2013 Collaborative Business Modelling for Systemic and Sustainability Innovations. International Journal of Technology Management, 63(1/2), pp. 4-23.

Rohrbeck, R. and P. Kallehave 2012 The Role of Corporate Foresight in Promoting Sustainability. In: UN Global Compact International Yearbook, United Nations, June 2012, pp. 184-188.

Rohrbeck, René 2012 Exploring Value Creation from Corporate-Foresight Activities. Futures, , 44(5), 440-452.

Heger, T. and R. Rohrbeck 2012 Strategic Foresight for Collaborative Exploration of New Business Fields. Technological Forecasting and Social Change, 79(5), 819-831.

Rohrbeck, R. 2010. Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm. Heidelberg and New York: Physica-Verlag, Springer.