We find, yes.
In a recent study in which we mapped open innovation instruments of Deutsche Telekom, we found that looking into the future, sometimes takes the form of a collaborative foresight exercise. You will see in our presentation or in the figure below that Deutsche Telekom engages in foresight workshops with suppliers to identify new market needs and emerging technologies.
The expected benefit from joint future exploration efforts is the possibility to use the perspectives of the different companies to assess a trend from different angles and thus reduce uncertainty. The figure below shows the entire portfolio of Deutsche Telekom’s open innovation instruments.
This is thus another example of the phenomenon of collaborative foresight exercise, which we have discusse in an earlier post. We believe that we will see much more collaboration on foresight in the future and will continue to be on the lookout for good practices.
For more details on the Deutsche Telekom case see: Rohrbeck, R., Hölzle K. and H.G. Gemünden (2009) “Opening up for competitive advantage – How Deutsche Telekom creates an open innovation ecosystem” R&D Management, 39(4), 420-430.
To see what other telecom operators do on open innovation visit Stefan Lindegaard’s blog post.