I just bought myself this very refreshing account of Delia’s experiences of uncorking and tasting the many bottles labeled with terms such as Microtrends, Consumer Insights, Scenarios, Design Thinking or Strategic Foresight.
I met Delia early on her road trip that took her to some of the many inspiring people who work on exploring the future and making sense of today’s dynamic changes.
For newbies this book provides a great first overview of relevant terms and an introduction to the basic concepts that shape future orientation. For us familiar with the topics it provides an external, honest and unbiased perceptive on our fragmented field. And with her authentic writing style Delia provides us with a particularly pleasant reading experience.
For a first impression you can also check out Delia’s video below: