Purpose and Value of Corporate Foresight

To add to our ongoing discussion if and how corporate foresight adds value to a firm I want to share a very interesting article from Kees van der Heijden, the driver behind  Shell’s scenario analysis program and George Burt, who … Continued

Strategic Foresight in Biotech Companies

In a recent article Dana Mietzner reports on practices of strategic foresight in firms in the biotechnology industry. She proposes a classification of strategic foresight approaches into five groups: Science-driven: building on links to universities and scientific research organizations Network-oriented: … Continued

Adapting foresight practices to firm’s needs

In a recent article Patrick van der Duin and Erik den Hartigh present a convincing argument for the need to adapt corporate foresight practices to the firm that applies them. More specifically they look at how corporate foresight is integrated … Continued

Are firms really so bad at interpreting trends?

In a recent article Elie Ofek and Luc Wathieu argue that companies struggle not with identifying emerging trends but to interpret them correctly. This confirms our own findings that showed that firms where generally hard to surprise about a trend … Continued